Some of the most accomplished companies in the world still don’t use social media as part of their branding efforts. It’s almost as if they see social media as being part of an arena that just isn’t relevant to what they do. Obviously, this is wrong.
There are many ways in which you can use social media to brand your company and then boost sales. This post will look at a few things that many people ignore when it comes to social media.
One of the biggest improvements in the world of customer service in recent years has been the ability to use Twitter to carry out customer service. This is one of those areas that many people just ignore, but if it is done well, it can really help with your branding. Twitter is quick and effective, and allows for instantaneous contact and problem-solving. The perfect customer service channel, in other words.
Email really helps with branding too
Add to your branding with email too. Mnay people don’t realise that email is so heavily used, by consumers in particular. More email is being read than ever before, simply due to the fact that people have smartphones and tablets that make it a lot easier to access the stuff. This means there are plenty of opportunities to capitalise on the medium when it comes to branding.
In your email include some of the icons that link to your social media accounts. This gives direct connection possibility, and makes it a lot easier for your customers to find your branded social content. Remember that they read email a lot.
While you’re at it, add social sharing buttons to your emails. People love social sharing because it is quick and easy. If you’re producing a high quality email campaign, get it shared via your emails and some good use of buttons.
Social is one of the (still) undiscovered parts of marketing and branding. Use your platforms and endeavour to create content that is shared, and that allows you to stay in touch with customers and prospects.